1. FINE LINES
“As you reach the age of 30 to 35 the rate at which you produce collagen, the glue which holds the structure of the skin together, slows down and deflates – this leads to wrinkles,” explains Skin Research Institute Director, Alain Mavon.
“There are ingredients that boost collagen production such as retinol (vitamin A), vitamin C, niacinamide and hydroxy acids. But at Oriflame we’ve developed our own patented plat stem cell technology that boosts collagen production by over 200% to plump wrinkles from within – you can find it in our Ecollagen skin care range.“
He adds that, “as sun exposure accounts for up to 80% of ageing signs, covering-up and wearing SPF is the most effective preventative measure you can take.”
2. SAGGING SKIN
Johanna Gillbro, Principal Scientist, Skin Research Institute, has been studying sagging skin for over a decade, she explains: “Fibroblasts, the cells that give birth to elastin and collagen, become more rigid with age. This combined with gravity results in sagging.”
“One of the most common skin plumpers is retinol, an effective cell-communicating ingredient that tells skin cells to behave younger and to tighten-up. But at Oriflame we’ve patented a technology called AspatoLift, which in tests has proven to perform better than retinol and without any irritation.”
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3. SKIN DISCOLOURATION
“Skin discolouration is a common skin concern that can start as early as in your 20s,” explains Oriflame Skin Care Expert, Melina Galeadi.
“Sun exposure is the main cause of brown spots, but it can also come as a result of hormonal imbalance, especially during pregnancy, and acne scarring. Even though a little bit of sun is beneficial to the skin, as we need vitamin D for our physical and mental health, extensive exposure over time will result in premature ageing, which includes skin discolouration.”
So we asked Melina, what we should do: “In sunny parts of the world, SPF should be worn all year around. In the winter include it in your day cream, and in the summer apply an additional sunscreen on top of your moisturiser – especially if you’re outdoors a lot. And of course avoid exposure during peak sun hours – typically between 10am and 3pm. And to prevent and treat existing problems, choose a product that targets discolouration. For example at Oriflame, we’ve recently patented a new technology that uses plant-based ingredients to not just correct dark spots, but also to prevent their formation in the first place. After 12 weeks of using the skin care routine via a clinical trial, hyperpigmentation was reduced by 50%.”
Shop Multi Bright Technology in Oriflame Bright Sublime skin care set.