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A Company That is Built on Dreams

In 1967 in Stockholm, Oriflame was started by two brothers Robert and Jonas Af Jochnick and their friend Bengt Hellsten. They decided to start their own business and to follow their dream.

Oriflame grew to be the largest European direct-selling beauty company with more than 3 million consultants worldwide and annual turnover of approximately 1.5 billion euro.

Today Oriflame is a global partner and the Official Cosmetics of women’s professional tennis – the WTA (Women’s Tennis Association).

Since its launch in 1967, Oriflame has been dedicated to practices that are good for people and the environment. Oriflame uses natural ingredients and never tests its products on animals. With a serious commitment to the environment and the communities it works in, Oriflame has launched many initiatives to reduce its environmental impact. The Oriflame Foundation is the company’s way to give back to communities by supporting women and children in need.

With close to 50 years of experience and success, Oriflame remains committed to its mission of helping make dreams come true.